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Welcome to SEO Martian, your trusted partner in high-end SEO services for businesses and consumers. In this case study, we will delve into the migration process of the University of Minnesota Medical School website from Drupal 7 to Drupal 9.

Introduction

Drupal is a powerful content management system (CMS) that allows organizations to build and manage their websites efficiently. With the release of Drupal 9, many businesses are considering migrating their existing Drupal 7 websites to the latest version to take advantage of its improved features, security, and performance.

The University of Minnesota Medical School Website Migration

The University of Minnesota Medical School, known for its world-class medical education and research, recognized the need to update their website to provide a seamless user experience and ensure compatibility with the latest technologies. They approached SEO Martian for our design expertise and experience in website migrations.

Challenges

During the initial assessment, we identified the key challenges of migrating the University of Minnesota Medical School website from Drupal 7 to Drupal 9. These challenges included:

  • Legacy code and outdated modules
  • Content restructuring
  • Ensuring data integrity
  • Preserving SEO rankings

Strategy & Implementation

Our team of expert developers and SEO specialists devised a comprehensive strategy to address each challenge and ensure a smooth migration process. Here's an overview of our approach:

  1. Analysis and Planning: We conducted a thorough analysis of the existing Drupal 7 website, including its structure, functionalities, and potential areas of improvement.
  2. Code and Module Auditing: Our developers audited the existing codebase and outdated modules to identify any compatibility issues and potential security vulnerabilities.
  3. Content Restructuring: We collaborated with the University of Minnesota Medical School to restructure their content, ensuring a logical and user-friendly layout while optimizing it for search engines.
  4. Data Migration: Our team carefully migrated the website's data, ensuring the integrity and accuracy of content, metadata, and other essential information.
  5. SEO Integration: We implemented SEO best practices during the migration process to maintain the website's organic rankings and ensure a seamless transition.
  6. Testing and Quality Assurance: We performed extensive testing to guarantee a bug-free and optimized website on Drupal 9, with a focus on load times, mobile responsiveness, and overall performance.
  7. Launch and Ongoing Support: Once the migration was complete, we assisted the University of Minnesota Medical School in launching their upgraded website. We continue to provide ongoing support and optimization to help them stay ahead in the digital landscape.

Results

The migration of the University of Minnesota Medical School website from Drupal 7 to Drupal 9 yielded impressive results. The updated website now boasts:

  • Improved user experience and navigation
  • Enhanced website speed and performance
  • Responsive design for seamless access across devices
  • Optimized content structure for better search engine visibility
  • Preserved organic rankings and increased website traffic

Why Choose SEO Martian?

As a leading provider of high-end SEO services, SEO Martian understands the complexities associated with website migrations and the importance of maintaining SEO rankings during the process. Here's why you should choose us:

  • Expertise: Our team consists of seasoned professionals experienced in Drupal website migrations, web development, and SEO strategies.
  • Proven Track Record: We have successfully executed numerous website migration projects, ensuring minimal disruption and maximum results.
  • Comprehensive Solutions: Our approach goes beyond technicalities. We prioritize user experience, aesthetics, and search engine optimization.
  • Dedicated Support: We provide ongoing support and optimization to help your website thrive in an ever-evolving digital landscape.

Contact SEO Martian Today

Are you considering a website migration or in need of high-end SEO services? Contact SEO Martian today and unlock the full potential of your online presence. Our experts are ready to guide you towards digital success.

Dave Huth

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