Drupal Redesign and Digital Marketing for HelpSystems

Sep 1, 2021
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As a leading provider of SEO services in the business and consumer services industry, SEO Martian takes pride in delivering exceptional results for our clients. In this case study, we will delve into the Drupal redesign and digital marketing project we executed for HelpSystems, a prominent player in the IT management software sector.

Understanding HelpSystems and their Challenges

HelpSystems, a renowned company based in the United States, offers a comprehensive range of IT management solutions to enhance efficiency and security for businesses worldwide. However, they faced challenges in their online presence and digital visibility, which prompted them to seek our expertise.

The Drupal Redesign

One of the crucial steps we took to address HelpSystems' concerns was a complete redesign of their website using Drupal, a highly versatile and SEO-friendly content management system (CMS). Our team of experts meticulously crafted a visually appealing and user-friendly website, leveraging the power and flexibility of Drupal's robust features.

The new design not only improved the overall aesthetics of HelpSystems' website but also enhanced its functionality, resulting in a seamless and intuitive user experience. We optimized the site's structure, ensuring easy navigation for visitors and search engines alike.

Key Features of the Drupal Redesign

  • Responsive Design: We implemented a responsive design approach, making the website accessible and visually appealing across various devices and screen sizes, providing an optimal browsing experience for users on desktop, mobile, and tablet devices.
  • Optimized Page Load Speed: By implementing best practices and optimizing the site's performance, we significantly reduced page load times, improving user engagement and satisfaction. This optimization also positively impacted search engine rankings, as site speed is a crucial ranking factor.
  • Intuitive Navigation: We restructured HelpSystems' website navigation, ensuring logical categorization and clear labeling, making it effortless for users to find the information or products they were looking for. This improved user experience resulted in increased engagement and reduced bounce rates.

Digital Marketing Initiatives

Alongside the Drupal redesign, we executed a comprehensive digital marketing strategy for HelpSystems, aiming to enhance their online visibility, attract targeted traffic, and generate valuable leads. Our SEO services played a pivotal role in positioning HelpSystems as an authority in their industry.

Keyword Research and On-Page Optimization

Our team conducted extensive research to identify strategic keywords relevant to HelpSystems' target audience and industry. By optimizing the website's on-page elements, such as meta tags, headings, and content, we ensured that each page was targeting the right keywords effectively.

Quality Content Creation

We believe that high-quality content is crucial for any successful digital marketing campaign. Our team of skilled copywriters produced engaging and informative content that not only resonated with HelpSystems' target audience but also improved their search engine visibility.

From thought leadership articles to informative blog posts and compelling product descriptions, our content creation strategy aimed to establish HelpSystems as an industry thought leader and generate organic traffic from search engines.

Link Building and Off-Page Optimization

In addition to on-page optimization, we executed a robust link building and off-page optimization strategy for HelpSystems. By securing high-quality, authoritative backlinks from relevant websites, we aimed to improve their overall online reputation and boost search engine rankings.

Our team utilized various techniques, including guest blogging, influencer outreach, and content promotion to showcase HelpSystems' expertise and attract natural, organic links from reputable sources within their industry.

Results Achieved

The combined efforts of the Drupal redesign and digital marketing initiatives resulted in significant improvements for HelpSystems' online presence. Let's take a look at some of the remarkable results achieved:

  • Increased Organic Traffic: By implementing strategic SEO techniques, HelpSystems experienced a substantial increase in organic traffic to their website. The enhanced visibility on search engine results pages (SERPs) attracted more qualified visitors interested in their solutions.
  • Higher Search Engine Rankings: Our targeted optimization campaigns helped HelpSystems secure prominent positions on SERPs for relevant keywords and phrases. This increased visibility led to improved brand exposure and a higher click-through rate, resulting in more website conversions.
  • Enhanced Lead Generation: With a well-executed digital marketing strategy in place, HelpSystems witnessed a significant boost in lead generation. The combination of optimized landing pages, compelling calls-to-action, and valuable content improved the conversion rate and drove more qualified leads for their sales team.

Partner With SEO Martian for Outstanding Results

At SEO Martian, we thrive on delivering exceptional results for our clients. With our expertise in Drupal redesign and digital marketing, we can help your business achieve remarkable online success.

Contact us today to discuss your unique requirements and let us propel your business to new heights through our expert SEO services!

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Nov 4, 2023
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Sep 3, 2021
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